Waste less time on firefighting?
In society, there will always be some “fires” that need to be extinguished quickly, e.g. accidents, conflicts and criminal acts. Most managers use risk management and continuous improvement to avoid such incidents in their company.
Do you often hear “we just need to put out this fire first” or “it’s a bit of a crisis here now, I just need to fix it”? Implementing strategies with ambitious goals is weakened by crisis maximization, because then the strategic priorities are put aside.
Could many fires be avoided if we were better at achieving our goals?
dobee is developed in collaboration with many companies
Why do we waste time fighting fires?
- Some people are easily stressed and go straight into crisis mode, without assessing the situation well enough
- Sometimes fighting fires creates heroes, and some heroes are motivated by putting out new fires.
- If the root causes of the fire are not fixed, the same fires occur many times over

Why is firefighting so negative?
- It steals time and resources that should be spent on development and value creation
- The organization loses direction and focus if chaos is created that affects many
- It can create a culture where random disruptions constantly win over structured improvements
dobee prevents fires and keeps a clear focus

In the long term, it increases the ability to achieve goals and succeed with strategic lifts and improvements

Build a stronger culture to discuss and embed the most important changes

In the heat of the moment, it's easy to rally around the agreed focus
What do customers say?
"We see that teams using Dobee achieve better results than others."
– CTO, Finance
"dobee has struck the perfect balance between engaging playfulness and effective strategy implementation."
– Innovation director, public sector

Can you use dobee even if there is a crisis?
Yes, in many cases. Establish the fire as a target, call in the crews, implement emergency measures, start mobilization and monitor progress.